Finding a Quality Copywriter
If you'd like to generate an income online, you're going to have to have a web site. If you desire that web site to bring in money, it must be written very well. Unless you're good at copywriting already it's smart to engage the services of someone well-qualified to write the text on your site. A qualified copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Evidently, not all copywriters are born equal. Some are really gifted. Some dream of having talent but are simply trying to make a few bucks because they've heard that online copywriting is simple. Here is how you will be able to tell them apart.
Does the writer have a website of his or her own? Any copywriter who wants to create web copy must have a website that contains their writing bio, a resume, a few samples and anything else they want to share. If the copywriter doesn't have his or her own website, how can they help you build yours? Observe the copy on their web site as well. If it is loaded with mistakes this is a terrible sign.
Do you react well as you go over the web copy on the writer's that site website? This is more involved than simply finding grammatical errors and syntax errors. Does the copy make you feel any sort of emotional reaction? Does it cause you to feel affection for the writer? Does it make you feel like you want to find out more about the writer and keep on reading? Does the copy make you feel like you read more want to employ that copywriter right away? Does it make you want to run the other way? Does the copy push you to be angry? All of these are important reactions and you have to heed them.
Inquire into the copywriter's background a little. Seek reviews on independent websites and online forums. It's improbable that you will obtain any bad reviews on the writer's own web site. You want to do a search for the writer's name to determine if there are any testimonials or reviews on sites that aren't run by or able to be controlled by the writer him or herself. Closely examine these postings. Ask the writer to provide several references. You should actually get a hold of each reference and ask for an honest opinion about the writer from each person.
See to it that you spend at least a little time reading samples provided by the writer. You should ask the writer to send you some samples that aren't already provided on the website. This is especially crucial if the copywriter states he or she is an expert in a certain field. If the writing is unclear and reads like a regurgitated Wikipedia article, it is time to move on.
You have many choices available to you when you're trying to determine whether or not to pay for a copywriter. It's essential to carry out your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.